Content planner

The content planner is a calendar for planning what to write, not just when to publish. Each planned entry can carry a target keyphrase and topic notes, so by the time you sit down to draft, the SEO groundwork is already decided.

Typical workflow#

1. 1

   Plan a topic cluster

   Add a handful of planned posts around one theme, each with its own working keyphrase.

2. 2

   Check for overlap

   Compare planned keyphrases against related keyphrases and existing published posts so you're not competing with yourself.

3. 3

   Draft against the plan

   Turn a planned entry into a real post; the keyphrase and notes carry over so the editor checklist starts pre-filled.