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Local SEO

LocalBusiness schema, NAP consistency checks, opening hours, and service-area fields for location-based pages.

3 min read

Local SEO adds LocalBusiness schema and the fields local search results rely on — name, address, phone (NAP), opening hours, and service area — to pages representing a physical location or a service area.

What it covers

  • LocalBusiness schema, output as part of the schema graph
  • NAP (name, address, phone) consistency checks against your site-wide settings
  • Opening hours and service-area fields per location page

Note

Local SEO complements, but doesn't replace, a Google Business Profile — schema helps search engines understand your page, it doesn't create or manage the listing itself.